About me

I'm a business focused designer with over a decade of design and digital industry experience. I have worked in-house for companies and 'on the outside' with agencies. I believe in the honesty of numbers and user research blended with creative thinking to create products that achieve measurable results.

At present, I am head of design at Vertical Leap - a RAR top 100 agency with offices in Portsmouth, Bournemouth and London. Vertical Leap is part of the Sideshow Group (the largest independent strategy, creative & digital company in the UK). Prior to this, I was Brand and Marketing Services Manager at leading sports events company, OC Sport - where I led a talented team of designers, social media analysts, researchers and developers.

I have worked in a brand consultancy, design and project management capacity with globally recognised brands such as Land Rover and BT; complex multichannel retail brands like B&Q and Homebase; sports organisations like Premiership Rugby and the Extreme Sailing Series; and from a B2B perspective with companies like Barclays and Ingram.

Skills include:
Creative direction, project management & delivery, UX (user experience) design, marketing, SEO, PPC, brand creation & development, digital product design, illustration and web analytics analysis.

Latest work snippets